Real Estate Agent Wins Listings By Offering 3D Digital Virtual Tours

Doyle Real Estate Team with RE/MAX Results Member Brandon Doyle with a Matterport Pro 3D Camera. | Image courtesy of Brandon Doyle

Doyle Real Estate Team with RE/MAX Results Member Brandon Doyle with a Matterport Pro 3D Camera. | Image courtesy of Brandon Doyle

Editor's Note: The following is a guest blog post by Doyle Real Estate Team with RE/MAX Results Member Brandon DoyleBrandon is based in Maple Grove, MN. Brandon is a member of the Matterport User Group Forum where this article was first published. With the permission of the author, we have lightly edited the text to provide context for everyone using the Matterport 3D Showcase™ tour solution. In 2014, Brandon was nominated for Inman Innovative Realtor of the Year, in part, for his use of the Matterport 3D Digital Virtual Tour solution. Brandon speaks Wednesday, 10 June 2015 at the National Association of Realtors' NAR Tech Edge about 3D Digital Virtual Tours.

by Brandon Doyle, @DoyleRealtor

The Redfin stats in this Matterport User Group Forum thread are interesting about "stats that show listings sell/rent faster."

I've been working on our stats based on the properties we've done so far, however, I'm not ready to release them until the sample size is larger.

I will state the following;

Doyle Real Estate Team with RE/MAX Results Member Brandon Doyle featured in the Star Tribune.

Doyle Real Estate Team with RE/MAX Results Member Brandon Doyle featured in the Star Tribune.

  • We've been told by sellers they picked us over competition because we offered digital showings
  • We're winning more expired listings by offering something their previous agent did not have, nor have they ever seen before
  • Matterport / Matterport Virtual Reality (VR) Showcase Beta has gotten me exposure in media which resulted in more business
  • Buyers have stated at closings that our digital showings were instrumental in their decision making process
  • The homes we've listed with digital showings are selling significantly faster than those without ...
  • Engagement via social media with tours prior to listing has increased over 700 percent
  • Demonstrating Matterport VR Beta is very memorable, and everyone will be talking about it. While it may not be 100 percent practical yet, it sure is a great way to get people to remember you.

For each home sale, 60 percent of the sales process is completed online and 90 percent of the home search is conducted online making it the predominate way that people are interacting with real estate listings. 

Increasingly buyers are turning to digital with more half of first time buyers starting their search online and 43 percent of all buyers found the home they bought online. Additionally mobile devices are playing a larger role in the search and online interaction. 

According to a 2012 study by Google and NAR, new home buyers place emphasis on virtual tours. An additional 2014 study by Properties Online Inc. states the four most useful tools, according to buyers, when searching for properties are as follows:

  • Photos
  • Detailed Property Info
  • Virtual Tours
  • Interactive Maps

Sources
Information gathered from August 2014 - June 2015 by Brandon Doyle (REALTOR) including interviews of Buyers and Sellers, and statics of actual listings compared to current market averages, as well as other personal listings with out Digital Showings such as Matterport 3D Showcase.

I do speak to local associations and at tech events about the subject so if you're going to quote me, please provide reference. 

I will release the full notes and stats after Inman Connect, 4-7 August 2015 in San Francisco. By then I'll have a full year of use and plenty of data to benchmark.

[Editor's Note: Join the conversation about stats that show listings sell/rent faster with digital 3D tours on this thread of the Matterport User Group Forum (free).]

Matterport 3D Showcase courtesy of RE/MAX Doyle Real Estate Team | Best viewed on an iPad or on a computer using Chrome Browser. To get started, click on the blue 3D Showcase bar (takes about 10 seconds to load); to 'walk around', use the arrow keys on your keyboard; check-out the dollhouse and floor plan views (lower left icons); click to fly-in and walk around | Matterport 3D Showcsae tour created by RE/MAX Doyle Real Estate Team

Dan Smigrod

Founder, CEO & Chief Photographer, 3527 Knollhaven Drive, NE, Atlanta, GA 30319-1908, USA

http://about.me/smigrod