Matterport Closes $30 Million Round to Grow 3D, VR and AR Pro Solutions

We Get Around Founder, CEO and Chief Photographer Dan Smigrod demos its We Get Around VR WalkAround™ Tour - powered by Matterport VR Showcase™ Beta - to dozens of Atlanta residences in June 2015. | Video courtesy of TERRIFIC! Inc.

(Editor's Note: Matterport announced a $30 million growth round. We Get Around is Georgia's first and only photographer service company dedicated solely to Matterport 3D, Virtual Reality (VR) and Augmented Reality (AR) Pro solutions.)

Computer Vision Leader Accelerating Mobile Capture of Virtual Reality (VR) Content and Creation of Augmented Reality (AR) Environments

MOUNTAIN VIEW, CA – (Marketwired – Jun 25, 2015) – Matterport, a leader in computer vision technology and immersive media, announced that it has raised a $30 million Series C financing led by Qualcomm Incorporated, through its venture investment group, Qualcomm Ventures. GIC joined as a new investor and existing major investors participated in the round as well. Since 2014, Matterport has raised a total of $56 million from investors that include Lux Capital, DCM Ventures, Felicis Ventures, Greylock Partners, Navitas Capital, AMD Ventures, AME Cloud Ventures, iGlobe Partners, Rothenberg Ventures, Sling Media founder Blake Krikorian, and Crate & Barrel founder Gordon Segal.

Matterport enables anyone to digitally reconstruct real-world spaces for use in VR, AR, web, and mobile applications. Currently, these Matterport Spaces can be explored on highly immersive VR platforms, like Oculus Rift, Samsung Gear VR, and Google Cardboard, as well as through its browser-based app, called 3D Showcase, which allows all of Matterport’s immersive content to be viewed today on PC and mobile devices.

With the new growth funding, Matterport intends to accelerate development of mobile capture for VR and AR content, starting the era of user-generated immersive content. Matterport also intends to expand its developer platform for web and mobile apps. Matterport’s application framework makes it easy for anyone to incorporate professional- and consumer-created immersive media into their web or mobile applications for VR and AR experiences.

Matterport will also continue to scale its operations to support strong demand for its growing professional business. Last year Matterport launched its Pro Camera, 3D Showcase, and its cloud-based service plans — all targeted at the real estate industry. Other sectors that rely on place promotion have also rapidly adopted the technology, including apartment rentals, hotels and resorts, and cultural heritage sites. Matterport sees spectacular use cases in additional industries, including travel, construction, architecture, insurance, retail planning, advertising, entertainment media, and journalism. Less than a year since launching, views of Matterport Spaces now exceed 1 million per month.

“Matterport’s mission is to give people the freedom to experience any place, at any time,” said Bill Brown, Matterport CEO. “Three keys to realizing that mission are the ability to have real-world immersive content viewed on the growing number of VR headsets, consumer capture using mobile devices, and a vibrant ecosystem of third-party application developers. We envision a world where an immersive photo-realistic version of every space — be it a home, apartment, office, business, retail store, museum, hotel, venue or other place of interest — is available to consumers, on demand.”

“Matterport is an advanced, end-to-end 3D imaging platform with customer momentum in both established industries such as real-estate and emerging industries such as VR. As 3D sensors become mainstream in smartphones, we believe the bigger opportunity for Matterport lies in mobile,” said Patrick Eggen, Senior Director, Qualcomm Ventures.

Since early 2014, Matterport has been a partner on Google’s Project Tango and separately with Intel on RealSense, and has collaborated with several mobile technology providers and OEMs. Future generations of mobile devices from these projects are expected to include 3D sensors that enable a real space to be automatically reconstructed into an immersive digital space in real-time using Matterport software.

Recently, Matterport has been ramping up its VR content publishing efforts as new devices have become available to purchase. As an early participant in the Oculus Rift and Samsung Gear VR development programs, Matterport was one of the first to create an app for the Gear VR app store. To open up these capabilities to an ecosystem of developers, today Matterport officially began welcoming partners for its Matterport Developer Program.

About Matterport

Headquartered in Mountain View, CA, Matterport develops technology to create, modify, navigate and share immersive spaces in VR, web, and mobile apps. Matterport’s 3D Showcase, released last year, has provided an unprecedented ability for anyone to easily move through virtual spaces created quickly and inexpensively from real-world properties. To learn more please visit

Dan Smigrod

Founder, CEO & Chief Photographer, 3527 Knollhaven Drive, NE, Atlanta, GA 30319-1908, USA