360º Photo Sphere shot with the Ricoh Theta camera at Atlanta Tech Village. We Get Around Chief Photographer Dan Smigrod used a Manfrotto Nanopole stand to elevate the Theta 6 ft.

We Get Around Chief Photographer Dan Smigrod took the Ricoh Theta 1-click 360º photo sphere camera for a spin paired with his iPhone. Here's what he likes and his wish list for updating the Ricoh Theta app; next generation Ricoh Theta and Theta website:

Likes

Easy
Fast
Affordable (for business use)
Custom support line answers our calls quickly
Nice design
Stealth
Hundreds of images per battery charge

Wish List for the Ricoh Theta App

Add geo-tagging data
Add compass setting data
Add Battery Indicator
Add countdown timer
Add HDR
Add RAW file output
Add image sharpening
Add Cancel button during Post View
Add sharing options: Sphere, 360Cities, email, Pinterest, HomeAway (via Sphere)
Settings Option: wait until connected to Wi-Fi to share socially (best image quality)
Camera Roll: make obvious which image is spherical (and number)
Settings Option: add my logo patch to replace tripod (500 mp x 500 mp .png)
Add time-lapse (automatically shoot "x: shots: once every "x" seconds)
Add timer (e.g. delay shot for 5 or 10 seconds)
In addition to light/dark slider, add option for shutter speed faster/slower
Export RAW image files
Option to disable/enable audio beep (helpful for on-stage concert spheres)
iPad app (battery lasts longer) [suggested by Martin Hopkins]

Wish List for the Ricoh Theta Camera

Better lens
More megapixels
Faster processing
Make connecting to Wi-Fi rock-solid easy
"Plug" for port that will not break
In addition to white, available in black
Ship with lens cloth
Ship with pro tripod adapter
Low light mode = slow shutter; low ISO (via Theta photographer Jeffrey Martin)

Ricoh Theta Website

Add Views counter
Create clean design (remove banner promotion)

Disclosure: Ricoh provided us with a free Theta camera. We include a new Ricoh Theta camera in the We Get Around DIY You Shoot / We Host bundle.